conversion Optimization Services
> Companies hire me to increase their website, landing page, and app conversions
> Agencies hire me to be their white-label Conversion Optimization Expert
How can I help you?
conversion optimization services include:
Research Services:
• Analytics & traffic evaluation
• Functional QA audit
• Voice of Customer interviews
• Sales team interviews
• Competitive analysis
• User Testing
• Customer journey mapping
• Visitor Recording
• User surveys
• Heatmapping
Optimization Strategy:
• Testing Strategy: defining KPIs, goals and winning variation criteria
• Configuring tracking & analytics
• Messaging Strategy/Positioning
• Experiment ideation
• Testing hypothesis
• Prioritized Testing Roadmap Creation
• Project Implementation Plan
• Testing tool recommendations
Testing Assets Creation :
• Content Outlines
• Wireframes, UX/UI design
• Content creation: design & copywriting
• Comps + creative direction for designers
• Creative direction for copywriters
• Client Account Management
• Project Management, creative team management, development team collaboration
• Mobile/responsive design for mobile site optimization
Testing Program Execution:
• A/B and multivariate testing
• Launching, monitoring and reporting
• Data analysis, results analysis, defining winners and test roll-out
Iteration/Ongoing Testing:
• Test results analysis
• Testing reports/summaries
• Insights and lessons learned
• Creation of a testing documentation hub
• Quarterly, bi-annual and yearly optimization program success reporting
In-House Testing Program
• Creation of an in-house testing program for your team
• Testing program evangelization to inspire an optimization-focused team culture
• Testing team training
• Testing process documentation
Want to work together? Let's talk Conversions >
proven process:
Phase 1: Strategy
In the strategy phase we conduct extensive research to truly understand your business and customers. This research is translated into strategy documentation that plans out the testing program before we start building. The messaging map defines how we will market to your customers. The testing roadmap defines and prioritizes all the tests to run and becomes the “plan” we execute in Phase 2.
01
Planning
• Client Intake
• KPI & Goal Definition
• Traffic Evaluation
02
Research
• Analytics
• Customer Interviews
• User Behavior
• Competitive Benchmarking
03
Strategy
• Testing Plan
• Messaging Map
• Testing Roadmap
Phase 2: Execution
Execution is when the strategy comes to life! We’ll work with the creative/dev team to build out new testing assets. Then we’ll run those variations against the originals and discover what really works. As we test we’ll also learn! Those insights get plugged back into the roadmap as new ideas that become new tests and new wins. I’ll also make sure you have the data and reports to brag about your testing successes!
04
Creative
• Copywriting
• Design
• Development
• QA & Launch
05
TESTING
• Test Deployment
• Monitoring & Measurement
• Testing Decisions & Roll-Out Wins
06
ITERATION
• Results Analysis
• Insights & Reporting
• Iteration: Roadmap Evolution + Subsequent Tests
get amazing results
What can you expect as a result of my Conversion Optimization services and proven process? You'll:
• Increase conversion rates so your website, landing pages and/or apps perform better
• Increase sales and average order value with upsells and cross-sells
• Generate more leads and higher quality leads
• Get more sign-ups
• Increase user engagement and social media engagement
• Increase your revenue
• Increase the ROI for ad spend
• Find your pricing sweet spot
• Improve the user experience and delight your users
• Improve your customer lifetime value and retention
• Reduce checkout or sign-up flow form abandonment
• Reduce returns
• Make testing fanatics out of your entire team creating a culture of continuous optimization
Read more about the results my clients enjoy >
