marketing magic makes you money

Clients are always amazed at the range of services I provide! I have options for companies of all sizes: from strategy to design to copy I'm ready to make you big magic. Our result is always the same: we're about to increase your conversions for maximum performance & profit.

Quick links:

"She improves every text, layout of a site, marketing campaign, etc. to make them more understandable for potential clients and more profitable for the company."

Diego Lorden

Manager at Google

how I can help:

User research to understand customer desires
Positioning strategy to define a strong value proposition and create compelling sales copy – this is one of my top specialties!
Creation of conversion-oriented content: graphic design and copy
Website updates, small net-new website or landing pages
App optimization and creative asset creation
Optimization or creation of email marketing campaigns
Vetting designs through user testing and marketing polls

All of the above plus:
Testing ideas organized into a testing roadmap + collaboration to create a test execution plan
A/B or multivariate testing for websites, LPs and email marketing campaigns
CRO training for your team: I offer a 9-class training program that teaches my proprietary CRO framework
Organizational help to create or strengthen your in-house optimization program
Project management to seamlessly integrate with your creative + dev teams

Interested? Let's talk about YOUR conversions

Claim your completely free no-obligation consultation NOW! I’ll discuss your goals and review your site, LP or app to identify opportunities for conversion boosts. After that I’ll create a custom proposal for you with pricing.

"Amber put together an A/B testing program that allowed us to experiment with form flows and design, which led to learnings that were invaluable for future projects. These learnings allowed us to improve our offerings and seriously increase conversions."

Angelee Field

UX Content Design & Strategy at Nordstrom

the services List

Digital marketing engagement services:

Brand Positioning

User interviews to understand motivation
Brand naming
Logo, wordmark & taglines
Brand voice & personality
Crafting your value proposition
Defining your top messaging points

Creative & dev

Logo design
Visual brand definition (colors/fonts)
Graphic design & UX/UI design
Conversion-oriented copywriting
Mobile/responsive design
Net new landing pages
Small website design + dev

Project Execution

Project strategy
Site content strategy
Project execution plans
Product, project & program management
Cross-funcional team collaboration to manage creative + dev project execution
Results reporting for stakeholders

Testing & optimization engagement services:

Research Services

Analytics & traffic evaluation
Functional QA audit
Voice of Customer (VOC) interviews
Sales team interviews
Competitive analysis
User testing
User surveys
Heatmapping & visitor recordings
Customer journey mapping

Optimization Strategy

Testing strategy: defining KPIs, goals and winning variation criteria
Configuring tracking & analytics
Messaging strategy / positioning
Experiment ideation
Testing hypothesis
Prioritized testing roadmap creation
Project Implementation Plan
Testing tool recommendations

Testing Assets Creation

Content strategy
Wireframes, UX/UI design
Comps + creative direction for designers
Creative direction for copywriters
New landing pages or small site creation
Content creation: graphic design
Copywriting with conversion focus
Mobile/responsive design for mobile site optimization

Testing Program Execution

A/B and multivariate testing
Launching, monitoring and reporting
Data analysis, results analysis, defining winners and test roll-out
Project Management, creative team management, development team collaboration
Client account management

Iteration/Ongoing Testing

Training & In-House Program

"Amber is the best! She led us through a conversion optimization training that taught me incredibly valuable things. The best part was that we got to put everything we learned in her training into actual practice. I worked together with her on various design projects and all of them turned out great. It was really a pleasure having her on our growth team and I would 100% recommend her to anyone looking for help with CRO."

Paola Rhon

Co-Founder & Creative Director at Better Projects

Want to work together? Let's talk >

proven optimization process:

Phase 1: Strategy

In the strategy phase we conduct extensive research to truly understand your business and customers. This research is translated into strategy documentation that plans out the testing program before we start building. The messaging map defines how we will market to your customers. The testing roadmap defines and prioritizes all the tests to run and becomes the “plan” we execute in Phase 2.

01

Planning

• Client Intake
• KPI & Goal Definition
• Traffic Evaluation

02 Research

• Analytics
• Customer Interviews
• User Behavior
• Competitive Benchmarking

03 Strategy

• Testing Plan
• Messaging Map
• Testing Roadmap

Phase 2: Execution

Execution is when the strategy comes to life! We’ll work with the creative/dev team to build out new testing assets. Then we’ll run those variations against the originals and discover what really works. As we test we’ll also learn! Those insights get plugged back into the roadmap as new ideas that become new tests and new wins. I’ll also make sure you have the data and reports to brag about your testing successes!

04 Creative

• Copywriting
• Design
• Development
• QA & Launch

05 TESTING

• Test Deployment
• Monitoring & Measurement
• Testing Decisions & Roll-Out Wins

06 ITERATION

• Results Analysis
• Insights & Reporting
• Iteration: Roadmap Evolution + Subsequent Tests

get amazing results

What can you expect as a result of my Conversion Optimization services and proven process? You'll:

• Increase conversion rates so your website, landing pages and/or apps perform better
• Increase sales and average order value with upsells and cross-sells
• Generate more leads and higher quality leads
• Get more sign-ups
• Increase user engagement and social media engagement
• Increase your revenue
• Increase the ROI for ad spend
• Find your pricing sweet spot
• Improve the user experience and delight your users
• Improve your customer lifetime value and retention
• Reduce checkout or sign-up flow form abandonment
• Reduce returns
• Make testing fanatics out of your entire team creating a culture of continuous optimization

"Amber brings passion and dedication to everything she does professionally. She's great at handling new projects in which she has to come up with a plan from start to finish, and manages to keep everyone on the team motivated and focused to deliver great results."

Alex Limeres

B2B SaaS Sales Leader

Let's talk conversions

Would my Conversion Optimization services benefit your company or your clients? Reach out for a completely free no-obligation consultation and pricing quote.