marketing magic makes you money

Clients are always amazed at the range of services I provide! I have options for companies of all sizes: from strategy to design to copy I'm ready to make you big magic. Our result is always the same: we're about to increase your conversions for maximum performance & profit.

Conversion Optimization Services Icon Light colors: computer with conversion plus stars
"She improves every text, layout of a site, marketing campaign, etc. to make them more understandable for potential clients and more profitable for the company."
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Diego Lorden
Manager at Google

how I can help:

Interested? Let's talk about YOUR conversions

Claim your completely free no-obligation consultation NOW! I’ll discuss your goals and review your site, LP or app to identify opportunities for conversion boosts. After that I’ll create a custom proposal for you with pricing. 

"Amber put together an A/B testing program that allowed us to experiment with form flows and design, which led to learnings that were invaluable for future projects. These learnings allowed us to improve our offerings and seriously increase conversions."
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Angelee Field
UX Content Design & Strategy at Nordstrom

the services List

Digital marketing engagement services:​

Brand Positioning

Creative & dev

Project Execution

Testing & optimization engagement services:

Research Services

Optimization Strategy

Testing Assets Creation

Testing Program Execution

Iteration/Ongoing Testing

Training & In-House Program

"Amber is the best! She led us through a conversion optimization training that taught me incredibly valuable things. The best part was that we got to put everything we learned in her training into actual practice. I worked together with her on various design projects and all of them turned out great. It was really a pleasure having her on our growth team and I would 100% recommend her to anyone looking for help with CRO."
Paola Rhon testimonial for Amber Makes Magic Conversion Optimization Services
Paola Rhon
Co-Founder & Creative Director at Better Projects

Want to work together? Let's talk >

proven optimization process:

Phase 1: Strategy

In the strategy phase we conduct extensive research to truly understand your business and customers. This research is translated into strategy documentation that plans out the testing program before we start building. The messaging map defines how we will market to your customers. The testing roadmap defines and prioritizes all the tests to run and becomes the “plan” we execute in Phase 2.



• Client Intake
• KPI & Goal Definition
• Traffic Evaluation



• Analytics
• Customer Interviews
• User Behavior
• Competitive Benchmarking



• Testing Plan
• Messaging Map
• Testing Roadmap

Phase 2: Execution

Execution is when the strategy comes to life! We’ll work with the creative/dev team to build out new testing assets. Then we’ll run those variations against the originals and discover what really works. As we test we’ll also learn! Those insights get plugged back into the roadmap as new ideas that become new tests and new wins. I’ll also make sure you have the data and reports to brag about your testing successes!



• Copywriting
• Design
• Development
• QA & Launch



• Test Deployment
• Monitoring & Measurement
• Testing Decisions & Roll-Out Wins



• Results Analysis
• Insights & Reporting
• Iteration: Roadmap Evolution + Subsequent Tests

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get amazing results

What can you expect as a result of my Conversion Optimization services and proven process? You'll:

• Increase conversion rates so your website, landing pages and/or apps perform better
• Increase sales and average order value with upsells and cross-sells
• Generate more leads and higher quality leads
• Get more sign-ups
• Increase user engagement and social media engagement
• Increase your revenue
• Increase the ROI for ad spend
• Find your pricing sweet spot
• Improve the user experience and delight your users
• Improve your customer lifetime value and retention
• Reduce checkout or sign-up flow form abandonment
• Reduce returns
• Make testing fanatics out of your entire team creating a culture of continuous optimization

"Amber brings passion and dedication to everything she does professionally. She's great at handling new projects in which she has to come up with a plan from start to finish, and manages to keep everyone on the team motivated and focused to deliver great results."
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Alex Limeres
B2B SaaS Sales Leader

Let's talk conversions

Would my Conversion Optimization services benefit your company or your clients? Reach out for a completely free no-obligation consultation and pricing quote.